Restaurants : KO Consulting

Menu Mind Games

Posted by admin on December 15, 2009 · 1 Comment

In his new book, Priceless: The Myth of Fair Value (and How to Take Advantage of It), author William Poundstone dissects the marketing tricks built into menus—for example, how something as simple as typography can drive you toward or away from that $39 steak. Read the article: Menu Mind Games Read More

Filed under Marketing, Restaurants · Tagged with Design, Marketing, Restaurants

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Menu Mind Games

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