metrics : KO Consulting

Outcome is the New Performance

Posted by admin on January 5, 2010 · Leave a Comment

After listening to the Accidental Creative’s “Red Zone” podcast last night, it came up again: the woes of performance-based metrics for your marketing department. Not only will this zap creativity, but it will tend to nurture complacency and discourage risk taking in your marketing programs. All of this will add up to a losing situation in a rapidly changing department that requires creative innovation. This strong shift in marketing return on investment (ROI)... Read More

Filed under Marketing · Tagged with Marketing, metrics, ROI, strategy

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Outcome is the New Performance

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