Do You Want Somebody to Love?

Michael Bierut talked about clients at this morning’s Creative Mornings, a lecture series produced by designer Swiss Miss that I envy frequently. Here are the tweetable titles of his slides. My favorite for my clients is above, “Bad clients take up more of your time than they should.” Clients can be the best part of the design process. Clients are the difference between art and design. My clients are the same as yours. The right client can change anything. The... Read More

Care

Paco Underhill gives five answers to Business Week reader’s questions about retail and consumer trends. Some of what Underhill urges about consumer trends is the same message I’ve been helping my clients to deliver in our new economy: show them you care. Here are some quick takeaways if you don’t have time to watch: Consumers are looking for an emotional attachment to purchases. Consumers may be on a diet for a long time, and that is a more sustainable way... Read More