Website Marketing Manifesto
I read John Jantsch’s HubSpot and Duct Tape Marketing interview and I took this away as a mantra for my website design and campaign: “It’s not too sexy, but I guess I would say create your 7 step manifesto or point of view — something that clearly defines how your company, product or service is different and then build lots of content around that. Turn it into a white paper, case studies, interviews, charts, graphs, presentations, workshops, even a book.... Read More