Care
Paco Underhill gives five answers to Business Week reader’s questions about retail and consumer trends. Some of what Underhill urges about consumer trends is the same message I’ve been helping my clients to deliver in our new economy: show them you care. Here are some quick takeaways if you don’t have time to watch: Consumers are looking for an emotional attachment to purchases. Consumers may be on a diet for a long time, and that is a more sustainable way... Read More