The Client

Blue Window Creative is  a photography and design duo that recently transplanted from their successful photography studio in Kansas City, MO to Portland, OR. The couple dreams of destination travel and full-time employment through their design and photography business.

The Challenge

In Portland, BWC found great opportunities to work with the kind of creative clients they love, but needed help navigating and communicating to their new market. The company needed organizational structure and financial tools to handle new and increasing business.

Goals

• Create a new organizational structure and implement new tools for managing every aspect of the business
• Implement a new customer management system
• Reduce administrative work
• Establish contracts
• Create new price structure
• Develop a strategic marketing plan
• Increase cross-promotion and network in Portland, OR
• Increase profit margins and revenues

Solutions

By performing an Organizational Overview and developing a Strategic Marketing Plan, many of BWC’s needs and strengths and weaknesses were illuminated and addressed. Together, we worked to find solutions that fit the company’s budget and lifestyle.

Results

The results of my work with BWC were incredible. Eager to learn and very tech-savvy, the company launched several new initiatives within weeks of our work. They began to streamline their business, control work flow and increase market awareness. New programs are now in place for customer resources, finance, legal, marketing and promotions. A beautiful new website was an essential part of their marketing development: consolidating their content from three former sites and clearly differentiating their work. 2010 was a very fun year and the business took off, allowing them to rely primariy on their busienss for income and taper-off their full-time jobs. By January of 2011, the couple had already booked several weddings, exceeding the previous year’s total!