Blue Sky Wellness
The Client Blue Sky Wellness Studio is thriving a massage, acupuncture and naturopath studio located on Mississippi Ave. in Portland, OR. The company was just finishing it’s second year of business when I began to work with Bridgit Beasley, acupuncturist, mother and business owner. The Challenge After a consultation and an organizational overview, I discovered a company that was rapidly growing and changing with great aspirations. New billing systems, a... Read More
Flower of Life
The Client Flower of Life Massage is the private massage practice of Rebecca K. Ellis, LMT. Her business has experienced healthy, organic growth for the past four years, with several location changes. The Challenge Rebecca wanted to begin to promote her business but was unsure where to start or how. When we met, her business promotion was from word of mouth alone, and sales and advertising were new frontiers for Becca. Like many health practitioners, sales... Read More
Blue Window Creative
The Client Blue Window Creative is a photography and design duo that recently transplanted from their successful photography studio in Kansas City, MO to Portland, OR. The couple dreams of destination travel and full-time employment through their design and photography business. The Challenge In Portland, BWC found great opportunities to work with the kind of creative clients they love, but needed help navigating and communicating to their new market. The... Read More
See you at Craft of Business
I will be joining Supportland businesses Wednesday at the first ever Craft of Business event. Join me and Supportland businesses and organizations for a practical workshop on building cross-promotional tools and marketing campaigns. The event is designed to give you a plan ready for implementation. Registration due Monday, June 27. Details here . Read More
One Thing No. 8
Find a partner. Partnerships are something we can’t live with and can’t live without. It’s true that two hands are better than one, but it’s hard for those of us who are not ambidextrous when it comes to control and creativity. Think about it. Your business is your baby: all of it’s identity and success, even failures have come from you. The truth is, this isn’t necessarily sustainable. You’re limiting your business’... Read More
Energy Performance Leads The W
Read this important article, “Energy Performance Leads the Way,” regarding energy efficiency in Oregon, by my long-time friend, Kelley Beamer. As Cascadia Green Building Council’s Oregon Advocacy and Outreach Manager, Kelley works with the state’s sustainability community to create a positive environmental influence through the built environment. Inspired by this article? My friends and clients at Abacus Energy Solutions can help you to get... Read More